Inde[x] was tasked to modernise an old logo and bring the company brand up to speed with the every day use of their logo through digital marketing platforms and other media.
An Old Friend
Juice Quest former logo was a good concept draft.
The transportability of a logo is essential to its spreading: not only allowing it to overlap and combine with different colours and textures but ultimately, different products and real life surfaces.
So … in our office/playground … we simplified, centered, pixel perfected and checked the outcome with different colours and combinations, to simulate some real-life application.
We decided the logo was ready for the “real world”.
Taking in account all possible application is essential for your product marketing and brand consistency: becoming an established brand it’s the result of constantly exercising your communication “muscle” through recognisable presence in the media forum
We helped Juice Quest stand out by simplifying their logo, therefore, their brand message.
To confirm the strategy, their social media campaign was used to spread their logo on various platform through snapshots of the products taken by their customers.
…So we brought the brand design into the product flavours !
The simplification of Juice Quest logo opened up the gates to their niche of product’s variants, bringing revenue to their brand to be spread and repeated.
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